What demographic are NHL fans?

What is the average age of a hockey fan?

Age of television audience for sports in the U.S. 2017

According to the source, the average age of the audience watching NHL on television in 2017 was 49 years old.

What is the target market for hockey?

Potential courses of future action had to be discussed after the 1994-95 season. The NHL management team decided to focus on two target groups: the 6-17 year olds and the 18-34 year olds as the primary target group, assuming that older people are already fans of other sports.

Who has the most fans in the NHL?

They have a total of 196,000 fans which is only 6% of the fan base of the Chicago Blackhawks – the most popular NHL team.

Photo Gallery.

# 1
NHL Team Chicago Blackhawks
Number of Fans 2,735,079
Stanley Cups 6

What percentage of NFL fans are black?

NFL fans ethnicity in the U.S. 2020, by team

In a 2020 survey, it was found that 25 percent of Los Angeles fans were Hispanic, while 22 percent were Black.

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What percentage of NHL fans are male?

Ice hockey is a worldwide sport that is particularly popular in the United States and Canada thanks to the prominence of the National Hockey League (NHL). According to a survey conducted in September 2021, 18 percent of male respondents in the United States were avid fans of the NHL.

What percentage of Americans are hockey fans?

Of the major team sports, professional ice hockey has the smallest fan base in the United States, with 31 percent of Americans saying they are fans of the sport.

Who does marketing for the NHL?

Heidi Browning, the NHL’s chief marketing officer, discussed this subject at CES 2020, an event held by the Consumer Technology Association (CTA) in Las Vegas. “We’ve really started to evolve our voice and our content that we’re sharing on social media,” she said.

When was Sports Marketing created?

The very first activity, which is regarded as early sports marketing, is in the 1870s. It is when Baseball stars of the day first appeared on tobacco cards. In 1936, Adi Dassler offered spikes free of charge for the sprinter Jesse Owens at the Berlin Olympics. It is said to be an early type of sponsorship.

Is the NHL fanbase growing?

Not only has the NHL grown exponentially since the 1990s, it is continuing to grow even more today. … This would undoubtedly cause considerable growth in the NHL fanbase, and genuine intrigue for the sport in the US.

Who’s the worst team in the NHL?

The Maple Leafs lead all NHL franchises in losses (2,829). Being the most recently established team in the NHL, the Seattle Kraken have the fewest games played among existing NHL franchises (1), as well as the fewest wins (0), losses (1), and points (0).

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What is the most popular NHL jersey?

Top 15 selling NHL jerseys

  • Auston Matthews, Toronto Maple Leafs.
  • Sidney Crosby, Pittsburgh Penguins.
  • Connor McDavid, Edmonton Oilers.
  • Marc-Andre Fleury, Vegas Golden Knights.
  • Henrik Lundqvist, New York Rangers.
  • Alex Ovechkin, Washington Capitals.
  • Mats Zuccarello, New York Rangers.
  • Patrick Kane, Chicago Blackhawks.

What is the least diverse sport?

Hockey has historically been one of the least diverse sports, according to the NCAA. Over the past five years, 75.6 percent of NCAA players have identified as white, while 1 percent have identified as black. A 2019 National Hockey League survey found that 93 percent of league players are white.

Which sport has the richest fan base?

Top 10 List of the World’s Most Popular Sports

rank Sport Estimated Fans
1. Soccer / Association Football 3.5 Billion
2. Cricket 2.5 Billion
3. Field Hockey 2 Billion
4. Tennis 1 Billion